May 21, 2012

Sponsor Spotlight - Modern Mary

Asalaamu Alaykum, Lovely Ladies!
You may notice that our page is getting a mini-makeover, as we update each of our banners across the LoveHFW.com front page and down the sidebar. By the time we're through with this week, you'll see a whole new set of banners revealing the designers and labels that want to show their support for timeless modesty and individual expression. And, yes, most of them will also be the same names we're hosting giveaways for, during this season's Hijabi Fashion Week (which, by the way, is NEXT WEEK!).

You can click on each of the banners as they appear, to check out what these designers and labels have to offer YOU, as a modern-day hijabi. One of the banners you'll absolutely want to visit is this one:


Like IslamicGems, Modern Mary is a returning sponsor from a previous season. As some of you, who have taken part in HFW season-after-season (♥), may recall, Modern Mary first joined us in May 2011 for our second-ever Hijabi Fashion Week. We had just started introducing giveaways as part of the fun of HFW, and we were simply ecstatic to be able to giveaway TWO items from  Modern Mary's Fall 2011 line! You can view the giveaway, here. As you can see, we go back :)

With its return to HFW, this season, we wanted to let you all in on what Virginia-based Modern Mary has been up to and what cool new things we have to look forward to, from this label. Check out the interview, below, with designer and founder of Modern Mary, Seema Sahin:
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LOVEHFW: What has Modern Mary been up to, since the last time you sponsored Hijabi Fashion Week (May 2011)?

SEEMA Modern Mary has been hitting the runways! Earlier this year we were invited to join Islamic Relief’s charity fashion show “Relief on the Runway” which was held in New York. We featured a few pieces from our spring/summer collection. Modern Mary was also invited to put together a full runway show with RAW DC, an independent art organization made up of creative individuals across the nation. The show was held at CafĂ© Asia in DC and the runway show was awesome! I had a great team and worked with some amazing models, three of which were Muslim! We also had a few fashion events held at our boutique, which is located outside of DC. These events are intimate and always so much fun. And my personal favorite, the promotional events that give back to the community.  Modern Mary worked with organizations such as Islamic Relief USA and Peaceful Families Project, in which a portion of our sales were donated to these amazing and much needed organizations. We have a bigger project that we are currently working on; I can’t revel much, but let’s just say it’s for a good cause…

LOVEHFW: What about Hijabi Fashion Week attracted you to join us (and return) as a sponsor?

SEEMAHijabi Fashion Week--not only was it a unique concept when I first learned about it, but a movement that speaks to a generation of women encouraging them to feel proud of wearing the hijab. It created a global community where Muslim women can share with each other how comfortable and confident they feel wearing hijab- that is amazing! I participated in Hijabi Fashion Week last year and was excited to be invited again this year. The giveaways are perks, but there is a greater message being shared on a global level and I knew I wanted to be a part of it!

LOVEHFW: What can modest fashionistas expect from your line in coming seasons?

SEEMAAlthough our full spring/summer collection is not yet available online, you can see photos from our runway shows on our FB page. Your readers will notice that our spring/summer line is full of bright colors and patterns. The silhouettes are simple and chic and the fabrics are lightweight and flowy.  Modern Mary’s fall collection features deeper colors and more jewel tones. Many of these designs are adorned with embroidery, but continue to be modern and stylish.


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